the Marciano brothers are associated with the Guess brand which produces the denim designer clothing. It is believed that the brothers came from France before they opted to chase there American dream by migrating to to America and ventured into the fashion design industry. There brand the Denim is what brought them to the limelight.This drove more customers to buy their clothe designs thereby making them famous.
Today the brand Guess is synonymous with the Marciano brothers but in actual fact it was Paul Marciano, one of their brother who was the moving figure in the business.Born in 1952, Morocco in a town known as Debdou. .He came from a Jewish family to which they later migrated to France, Marseilles with the other sibling, Jacqueline, Maurice, Armand and Georges. Being jews his father’s great-grandfather, grandfather and father were both in doctrine as staunch rabbis. Paul Marciano together with his other brothers were later to in life to join the Jewish Boy Scout.Due to a motor accident that involved him and friend while they rode a motorcycle kept him off his schooling period thereby being unable to complete his schooling.
As of recent times the initial start of the company by the four brothers with renown brands such as the G by Guess and Marciano are controlled by Paul and Maurice.Contrary to many theories, it’s actually the two brothers who were the main creators and still manage the brand. It is in Beverly Hills situated within California that Paul and Maurice decided to move in 981, where they started their first customized clothing line called Guess. Characters that wore their Guess cloth featured in famous movies, clothes that were specifically gotten from their cloth line and specifically customized for the actors.
The California Style of dress was an inspiration which the Marciano brothers managed to draw and manage from across a few years back. They fell in love with everything that was associated with the West Coast type of wear.To be able to remain popular, they have managed to reinvent their style and having drawn a lot of inspiration from their Guess line of clothing.
The brand Guess has not escaped the many controversies common in the fashion design industry Incidence of consumers having to boycott to purchase their tee’s brand in the early years of 2000s, while before that there were huge cases of debacle in the 1990s that took place in the sweatshop outlets.But through strong network of public relation and adverts they have managed to waiver such controversies to become the most famous in the fashion design industry. Before the coming of Guess brand there were no known designer jeans, customer perception had to be improved through the awareness of designer jeans.